Today’s conference call, “I Hate My CMS: The Perils And Promise Of Content Management Systems,” jointly-sponsored by the Society for Information Management and the Internet Strategy Forum, scored a home run. The 90‑minute panel discussion drew participants from across the country, including some on the West coast, awake at 5:30 AM for the chance to participate.
Bottom line
Very few of yesterday’s implementation issues have changed since I got involved with CM in 2000: the platforms are still big and complex; the choices, confusing; the question “Build or buy?”, still haunts, and is still misunderstood; and the main vendors are still Interwoven and Vignette. But‑most tellingly‑the advice from hard-learned lessons is still the same:
- Get buy‑in and mandate from the top, and work down.
- Start small, and don’t bite off more than you can chew.
- Respect and understand the complexities of building your business’ web presence.
- Last, and not at all least, training and documentation for developers and is a critical success factor.
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